Generative AI in Digital Marketing
Generative AI, also known as creative AI, is a subset of machine learning that generates new and unique content using artificial intelligence. It differs from traditional AI models designed to recognize patterns and make predictions based on existing data. The applications of generative AI are vast and varied. In art and design, generative AI can be used to create unique and original designs for fashion, furniture, and architecture. In music, it can be used to generate new and interesting compositions. In writing, it can produce text-based content, such as news articles and stories. These applications represent a significant departure from the traditional use cases of AI, which have typically been focused on classification, regression, and clustering tasks.
From forecasting sales, generating content, to improving the customer experience, there are countless ways to use top AI marketing tools for your business.
Content generation
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The main driving force for digital marketing is content. Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Writing and generating content can take several hours a day. Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact.
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AI marketing tools can help in this regard by streamlining the content generation process. It can automate messages or improve engagement using various social media marketing platforms.
Automated email marketing campaigns
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The best AI email marketing tools allow marketers to produce effective emails that engage customers and maintain brand relationships without effort. Emails are one of the most repetitive tasks in marketing. With an AI tool, businesses can cut back on the time spent researching, creating, and testing email content.
Chatbots
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An AI chatbot is perfect for nurturing a lead. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you.
Control dynamic pricing
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Dynamic pricing happens when the price of a product or service is changed based on the market condition and the supply or demand of the item.
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AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.
Forecasting sales
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To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The application of AI marketing programs lets marketers understand and estimate possible sales based on their customer data and their past shopping behaviour.
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This predictive insight allows businesses to know which products will become a top seller, how many they should stock to avoid inventory issues, or which items they need to promote further.
Key Tools for Generative AI in Digital Marketing
For such other top 30+ tools such as Optimove, Acrolinx, InstaText, etc. we have covered them as part of our Generative AI training sessions with class demos and through a cloud enabled sandbox.
